Jonathan Day

The Future of Laundry - Sustainable, Convenient, Fast & Professional.The Wash Cycle Origin StoryIt occurred to me while sat with friends, that everything was turning toward convenience as the key driver in value, with sustainability being a bonus. And with the obvious markets such as food, drink and uber style services all available and online already, I realised laundry hadnt yet been conquered.After a few days of letting it meticulate in my head, I realised, just like eating and movement is going to be a constant in our lives.. short of some miracle fabric that cleans itself, laundry will always be needed so you don't have to worry about seasonal or potential drops in demand in the future. And at the time there weren't actually any services in the UK as they all launched at the same time as me funnily enough - though in different cities in England. The sustainable side has always been a key focus for me anyway in whatever business I'd want to do. As a result, Wash Cycle is carbon positive, using less damaging detergents which travrl shorter distances, and working hard to eliminate all single use plastics from our service cycle!I also knew that if it was me as the customer, I'd rather not have someone storing my potentially expensive laundry somewhere overnight - so making it same day returns was crucial. Initially, I wanted to be able to capture the student market too, so I set to work to design a way to get costs low enough to stay affordable. We are actually not much more